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How to conduct export agency live streaming? These 6 key issues must be mastered in advance

How to conduct export agency live streaming? These 6 key issues must be mastered in advance

How to choose suitableExport agentLive streaming platform?

According to the 2025 Global Live Streaming Market Report, professional B2B platforms have a 37% higher conversion rate than social platforms. A combined strategy is recommended:

  • International professional platforms:Alibaba Live and Global Sources Live provide precise buyer traffic
  • Regional characteristic platforms:South Koreas Naver Shopping Live and Japans Rakuten Live
  • Self-built live streaming system:Build private domain traffic pools using tools like Shopify Live

What professional content should be included in live streaming?

From the practical case of a Fortune 500 company, professional live streaming should include three levels:

  • Product demonstration level:
    • Close-up shots of HS codes and origin markings
    • Dynamic display of international certification documents
  • Trade service level:
    • Real-time quotations including FOB/CIF terms
    • Logistics solutions and customs clearance process demonstrations

How to avoid legal risks in cross-border live streaming?

The EUs newly implemented Digital Trade Compliance Act 2025 requires special attention to:

  • Intellectual property protection:
    • Complete patent search reports in advance
    • Avoid third-party logos in camera shots
  • Advertising compliance:
    • Real-time subtitles for disclaimers required by the US FTC
    • Avoid absolute terms (such as best, first)

How to improve customer conversion rates through live streaming?

An electromechanical exporter achieved a 23% inquiry conversion rate through the following strategies:

  • Real-time interaction design:
    • Embedded online PI generator
    • Instant demonstration of tariff calculator
  • Limited-time incentive mechanisms:
    • Exclusive shipping subsidies for live streaming
    • Tiered pricing for bulk orders

Export agentWhat technical preparations are needed for live streaming?

Based on 2025 technological development, recommended configurations:

  • Multilingual system:
    • AI real-time translation covering 37 languages
    • Multi-channel synchronized interpretation technology
  • Compliance recording system:
    • Live streaming content automatically archived for 6 years
    • Electronic signature confirmation function

How to continuously follow up with international clients after live streaming?

Recommend establishing a full-process follow-up mechanism:

  • Intelligent distribution system:
    • Automatically generate multilingual live streaming minutes
    • Precisely push product specification sheets
  • Compliant communication channels:
    • Encrypted email system
    • WhatsApp Business verified account

(Note: Data cited in this article is based on the Verified Market Research Q1 2025 report. Specific implementation plans need to be adjusted according to actual enterprise conditions.)

15. Which legal provisions actually govern the agency export contract? How can enterprises prevent legal risks?
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