Export agentWhat services does the brand platform actually provide?

Export agentThe Brand Platform (Export Agency Brand Platform) is designed to provide small and medium-sized foreign trade enterprises withEnd-to-end trade servicesThird-party agencies, with core services including:

• Overseas brand authorization: Resolve product export qualifications through the platform's proprietary or partnered brands.
• Customs clearance logistics services: including HS code classification, origin certification, international transportation, etc.
• Tax Compliance Handling: VAT Filing,Export tax refundAgent,Transboundary PaymentsSettlement
• Risk Control System: Product Quality Certification, Intellectual Property Protection, Trade Dispute Resolution

Why do more companies choose to export through brand agents in 2025?

According to the 2024 statistics from the General Administration of Customs, the number of enterprises exporting through agent brands increased by 37% year-on-year, with the main driving factors including:

• Compliance costs reduced: Establishing an overseas brand independently requires an annual investment of 500,000 to 800,000 yuan, while the agency model can save 60% of the costs.
• Breaking Entry Barriers: Meeting Professional Requirements Such as EU CE Certification and US FDA Registration
• Working Capital Optimization: Some platforms offer 90-day payment terms to alleviate cash flow pressure.
• Accelerated Market Response: Mature platforms reduce the average time-to-market for new products by 3-6 months.

5 Key Points to Identify Fake Proxy Platforms?

In the 23 cases of foreign trade service fraud investigated and dealt with by the State Administration for Market Regulation in 2025, the following common characteristics were identified:

• Abnormal qualification documents:
  • The name on the customs declaration does not match the contracting party.
  • The brand authorization letter lacks overseas notarization and certification.
• Pricing structure pitfalls:
  • An advance payment of 80% of the annual service fee is required.
  • Hidden storage management surcharge
• Falsification of logistics information: Unable to provide real-time cabin verification code.
• Tax Refund Commitment Violation: False Promise of 100% Refund Rate
• Missing contract clause: No clear provision on intellectual property ownership.

Three types of qualifications that must be verified when selecting a compliant platform.

According to the latest 2025 "Cross-Border Trade Service Provider Management Measures," legally operating agency platforms must possess:

• The basic qualifications:
  • Customs AEO Advanced Certified Enterprise Qualification
  • Cross-border payment license filed with the SAFE
• Industry certification:
  • 40. Member of the International Federation of Freight Forwarders Associations (FIATA)
  • China Customs Brokers Association AAA Credit Enterprise
• Technical safeguards:
  • General Administration of Customs Single Window Interface System
  • Blockchain Traceability and Evidence Preservation Capability

How to ensure security of funds in the agency export model?

Recommended adoptionThird-party fund supervision accountMode, key operational points:

• Opting for a joint custody account in collaboration with commercial banks:
  • China Merchants Bank's "Cross-border e-Account" supports phased disbursement.
  • Standard Chartered Bank provides document custody services under letters of credit.
• Set payment trigger conditions:
  • 40% payment upon shipment of the goods
  • 30% payment upon completion of customs clearance at the destination port
  • The final payment will be settled after the sales cycle concludes.
• Apply for short-term trade insurance from Sinosure (premium rate 0.3-0.8%).

What are the compliance considerations for emerging markets in 2025?

For emerging markets such as RCEP member countries and the African Continental Free Trade Area, special attention should be paid to:

• Southeast Asian markets:
  • SNI certification in Indonesia must be obtained through a local laboratory.
  • The TISI mark in Thailand requires a factory inspection.
• Middle East market:
  • Saudi SASO Certification Adds New Energy Efficiency Grading Requirements
  • The UAE ECAS certification requires Arabic labels.
• African market:
  • The validity period of Nigeria's SONCAP certificate has been shortened to 6 months.
  • Kenya PVoC inspection requires on-site loading supervision.